Get the most out of your Bing & Yahoo PPC campaigns
Bing Ads is the advertising platform you use to show ads on the Bing and Yahoo search engines – also referred to as Yahoo Bing Network. You also have the ability for your ads to show on their syndicated partners such as Facebook, Amazon, Monster, WebMD, CNBC, and Viacom.
By bidding on the right search terms (which I show you how to do below) you can have your ad show only to people who are interested in your firm’s practice areas. On top of that, you only have to pay for the ad when someone clicks on it and visits your website. So, you can make the most of your advertising dollars.
Bing Ads vs. Google Adwords
With an over 60% share of all internet searches, Google is the largest search engine in the world. This is why if you want the widest reach, we recommend starting with Google’s advertising platform, Google Adwords. We show you how to do that here.
Bing and Yahoo still have 30% market share however, so if you are not advertising there you are missing out on the potential to increase your sales by 30%.
That’s not the only reason to consider advertising using Bing ads. Less people advertise using Bing Ads than Google Adwords, so the competition, and the amount you have to pay to reach your target customer, can be A LOT lower. Again, making the most of our advertising dollar.
In fact, research shows that your cost per click when using the Bing Ad network can be up to 70% lower than when advertising using Adwords.